Peer influence on adolescent snacking
AbstractPurpose– The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of...
View ArticleHomo economicus and social marketing: questioning traditional models of behavior
AbstractPurpose– The purpose of this paper is to bring forth the limitations of some important models of cognition and behavior adopted by social marketers and present important findings from recent...
View ArticleUsing social marketing to encourage teenage mothers to breastfeed
AbstractPurpose– This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly...
View Article(Re)Writing the body: a prosumption analysis of pregnancy
AbstractPurpose– Theories of prosumption offer social marketers an opportunity to improve market segmentation strategies and health campaigns by improving understanding of audiences. The purpose of...
View ArticleMore diversity than celebrity: a typology of role model interaction
AbstractPurpose– An important concept for social marketing, role modelling has rarely been considered in detail. Instead the focus often lies with celebrity endorsement and has tended to be about...
View ArticleBeyond persuasion: a cultural perspective of behaviour
AbstractPurpose - This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight, and provide opportunities for more effective...
View ArticleExamining the impact of experience on value in social marketing
AbstractPurpose - The purpose of this paper is to examine the impact of experience levels on consumers’ value perceptions in their use of a social marketing preventative health service. The study uses...
View ArticleValue Co-Creation in Social Marketing: Functional or Fanciful?
AbstractPurpose - Value co-creation thinking is reshaping our understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing....
View ArticleFresh Ideas: Services Thinking for Social Marketing
AbstractPurpose - The social marketing literature tends to focus on upstream marketing (policy) and downstream (individual behaviour change) and has a limited view on midstream (working with partners...
View ArticleFrom the 4Ps to COM-SM: reconfiguring the social marketing mix.
AbstractPurpose - In this paper the authors contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products...
View ArticleNew ideas – Fresh thinking: Towards a broadening of the social marketing...
AbstractNot available.
View ArticleBeyond persuasion: a cultural perspective of behaviour
AbstractPurpose– This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention...
View ArticleExamining the impact of experience on value in social marketing
AbstractPurpose– The purpose of this paper is to examine the impact of experience levels on consumers' value perceptions in their use of a social marketing preventative health service. The study uses...
View ArticleValue co-creation in social marketing: functional or fanciful?
AbstractPurpose– Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing....
View ArticleFresh ideas: services thinking for social marketing
AbstractPurpose– The social marketing literature tends to focus on upstream marketing (policy) and downstream (individual behaviour change) and has a limited view on midstream (working with partners...
View ArticleFrom the 4Ps to COM-SM: reconfiguring the social marketing mix
AbstractPurpose– In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained...
View ArticleReflections on a Decade in Social Marketing
AbstractPurpose - To reflect on trends within Social Marketing after 10 years of involvement with the field, including being co-founding editor of this journal.Design/methodology/approach - Outlines...
View ArticleAnti-Child-Abuse Ads: Believability and Willingness-To-Act
AbstractPurpose - Given their expense, the psycho-dynamic they induce among many viewers, and the lack of empirical evidence for their efficacy, studies to assess anti-child-abuse ad campaigns are...
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